About Brewer & Bean

St Austell Brewery is committed to serving customers with excellence which is why we’re delighted to offer you Brewer & Bean Coffee.
Brewer & Bean is our own exclusive brand, made using the finest Fairtrade coffee beans which are blended to our own recipe.

Where The Magic Happens


Our exclusive blend of coffee is created from two varieties of fairly traded beans.

The Robusta is from Uganda and the Arabica is from Guatamala, Honduras, Peru and El Salvador.

It then makes its way to Belgium to be roasted, blended and packed before being freshly ground to order by one of our baristas.

The Fairtrade Foundation

The Vision

Our vision is of a world in which justice and sustainable development are at the heart of trade structures and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential.

To achieve this vision, Fairtrade seeks to transform trading structures and practices in favour of the poor and disadvantaged. By facilitating trading partnerships based on equity and transparency, Fairtrade contributes to sustainable development for marginalised producers, workers and their communities. Through demonstration of alternatives to conventional trade and other forms of advocacy, the Fairtrade movement empowers citizens to campaign for an international trade system based on justice and fairness.

The Mission

The Foundation’s mission is to work with businesses, community groups and individuals to improve the trading position of producer organisations in the South and to deliver sustainable livelihoods for farmers, workers and their communities by...

• being a passionate and ambitious development organisation committed to tackling poverty and injustice through trade

• using certification and product labelling, through the FAIRTRADE Mark, as a tool for our development goals

• bringing together producers and consumers in a citizens’ movement for change

• being recognised as the UK’s leading authority on Fairtrade

What They Do

Our four key areas of activity are...

• Providing an independent certification of the trade chain, licensing use of the FAIRTRADE Mark as a consumer guarantee on products

• Facilitating the market to grow demand for Fairtrade and enable producers to sell to traders and retailers Working with our partners to support producer organisations and their networks

• Raising public awareness of the need for Fairtrade and the importance of the FAIRTRADE Mark

The Foundation works to the definition of Fair Trade agreed by FINE, a working group of the four international Fair Trade networks (Fairtrade Labelling Organisations International, International Fair Trade Association, Network of European World Shops and the European Fair Trade Association).

Fair trade is a trading partnership, based on dialogue, transparency and respect that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalised producers and workers – especially in the South.

The World Land Trust

• World Land Trust differs from most other international NGOs. It emphasises the importance of supporting local conservation groups and always working through local partners. Unlike the majority of international organisations WLT does not put its own staff in charge of operations, but relies on local expertise.

• World Land Trust depends on public donations to assist with land purchases. Although WLT raises funds for purchase overseas, the management and ultimate ownership is with the appointed local conservation group. WLT is strongly opposed to "green colonialism".

• World Land Trust assists with technical expertise, such as marketing, fundraising and publicity when requested, but wherever possible supports the development of local expertise, by funding study tours and training.

• World Land Trust encourages small-scale, sustainable development, so that projects can become financially independent. This is in contrast to many international projects that have lavish funding initially, but are not sustainable without grant aid.

• World Land Trust believes that it is important to be able to quantify results, and that the area of land now under active conservation by WLT's partners is the best ambassador an organisation can have.

• World Land Trust does not hoard reserves of cash – it tries to have enough funds for three months operation, but believes it should spend as much as possible on land purchase and management, and the development of sustainable income for the reserve.

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